Earendil Business Services is a business advisory platform which leverages technology with customized solutions for its customers in the areas of business registration, accounting, taxation, compliances and digital services such as website development Since its inception, it has served and continues to assist more than 500 businesses. The testament to its success can be seen from Google reviews, where it is rated 4.8 from over 100 reviews. It has customers from across India. Earendil Business Services is a recognized Startup under Startup India scheme with registration number DIPP80914 and ISO 9001:2015 registered under IAS.
I am SWATHI, CEO and The Fashion Designer at Amor Eliz, a fashion studio and garment manufacturing company, which I started in 2018. When you start up, all you seem to need is a great idea, capital to put things in place and hard work to convert your dreams to reality. It’s then that I realized that starting a business is different from running a business. When you are running a business, you realize that you are not only a Fashion Designer, but also, handling the company’s finance, human resources, compliances, dealing with regulatory authorities and compliances.
As a start-up, you want to focus on the core aspects of the business, which is providing the right product to your customer and developing on the product to give your customer a superlative experience. Running your business means you are constantly having to deal with other aspects of the business where you have no expertise and no budget to get best-qualified people to work for you. When you want to outsource it, you would have to deal with different people to get the various tasks to be completed.It was after discussions with professionals among my family and friends, that I understood the importance of having in place a system of outsourcing regulatory and taxation activities with a focus on not only finishing the tasks, but having a process which involves planning and collating the efforts to have a streamlined approach to finance, compliance and payroll throughout the year.
Planning the finances, calculating taxes after taking care of the requisite compliances and deductions under laws relating to Income Taxes, GST and labour laws always seemed intimidating to me. Giving the work outside still involved coordinating with different people to get things done. This took a lot of time and led to a lack of focus on my main tasks as well as a feeling of loss of control over the overall business.The idea behind Earendil is to have a partner who is a one stop solution to handle the outsourced work not as a task to be fulfilled but a process which will increase the efficiency and effectiveness of the overall business through helping the entrepreneur to focus on the core aspects of the business- the product and customer.